
In these cases, Google shows what it considers to be the most effective results but offers additional choices that help to specify the search results. Google is playing fast and loose with the whole idea of search engine, making sure the simplest and easiest-to-access results are either paid ads or information that keeps you on Google. The order of search results returned by Google is based, in part, on a priority rank system called ' PageRank '. It is also the most-visited website in the world. Handling over 3.5 billion searches per day, it has a 92 share of the global search engine market. Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine marketing. But sometimes, especially with general queries, it’s hard to know precisely what the user meant. Google Search (known simply as Google ), is a search engine provided by Google. If someone uses the search query “buy new iPhone“, it’s pretty clear altogether the aspects meaning, intent, and therefore the need for freshness. The freshness of content: The need for the freshness of content is that the query time-sensitive and requires fresh information?.User Search Intent: Search intent behind the query: what does the user want by using the actual query definition, review, purchase, finding a selected website?.Understanding the meaning of words: Meaning of the words what exactly do the used words mean within the natural language?.

They must understand and assess various things: To return relevant results, Google must understand what exactly is the user sorting out and what’s his search intent.


An algorithm is always changing and does not always give the same result. How search engines make an index To find what you’re after, a search engine will scan its index of webpages for content related to your search.
